Dean Mobbs PhD is a Senior Investigator Scientist at the MRC-Cognitive and Brain Sciences Unit at Cambridge University UK. Dean and Walter McFarland, an Organizational Learning Consultant and Independent Researcher, presented a session titled 'The Mechanics of Motivation' at the beginning of Day 2 at the 2010 NeuroLeadership Summit.Walter began the session by exploring where we are in organizational life around human motivation. He summarized the current theories of motivation that are currently used to inform and develop work systems to enhance motivation. Walter highlighted, that in spite of everything we think we know about the drivers of motivation, there remains a lot we don’t. The presenters propose that neuroscience may provide the valuable keys to understanding how people are motivated.Dean began his presentation by defining motivation as ‘the basic need to minimize physical pain and maximize pleasure’. He then presented the findings on some of his research on the fair and reward processes of the brain. This research is revealing interesting findings on the activation and response of particular brain systems to drivers of motivation such as incentive, fear, punishment and social environment.These responses to are helpful to evaluate the effectiveness and potential dangers of the motivators we employ. Some examples of the learnings so far are:
- Incentives in some circumstances can be detrimental

- Fear can change our perceptions
- Short term threat may facilitate motivation but long term may decrease performance
Although there are many levels to motivate people, what is becoming evident through this research is the importance of the social environment. Strategies that appeal to the social-brain, such as affiliation and feedback, are potentially the most powerful motivators in the workplace. Social motivators activate the dopamine and reward system in the brain and we experience this activity when we:
- see those in our ‘in-group’ win
- help others and give advice
- work in a team
- hear people say nice things about us
To date the design and development of motivational systems within organizations has been theoretically based with no consideration of the neuroscience. This new understanding of the brain, offers an exciting opportunity to interject a meaningful perspective on the mechanics of motivation and may provide a useful framework to evaluate motivational strategies and their potential impact on the organization and the people in it.
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For more on Dean's work visit http://sites.google.com/site/dmobbs/home
For more Summit Insights visit http://blog.neuroleadership.org
To order the 2010 Summit recordings and accompanying slides click here Labels: dean mobbs, motivation, neuroleadership, neuroleadership summit, summit